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Customers to create Wendy's new burger
June 6, 2007
DUBLIN, Ohio — Wendy's International Inc. is embarking on a 25-city North American tour and a create-a-burger contest to gather ideas for its next menu item.
The six-month tour kicks off this week with stops in Charlotte and Greensboro, N. C. Kiosks will be set up at tour stops for people to enter the 'Build Wendy's New Burger' contest.
Customers can also visit their Web site to enter the contest.
Participants can choose from 54 ingredients — including sauerkraut, pineapple and pepperoni —13 kinds of cheese; and 20 condiments including four types of mayonnaise, as well as lettuce, tomatoes, pickles and onion.
The effort is designed to support Wendy's new "That's Right" advertising campaign, the company said.
A team of hamburger experts from Wendy's will judge contest entries on taste, quality of build, originality and how well a creation will fit into Wendy's menu. Ten finalists will be selected from Aug. 24 to Sept. 24.
Consumers will vote for the winner, who will receive $25,000 and potentially have his or her burger added to Wendy's menu. Nine runners-up will receive hamburgers for a year.The winner will be announced in November.
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