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Dairy Queen announces Miracle Treat Day
July 29, 2008
MINNEAPOLIS — Dairy Queen has announced that its participating Dairy Queen and DQ Grill & Chill locations will celebrate the third annual Miracle Treat Day on Aug. 7, 2008. Participating stores will donate proceeds from every Blizzard sold that day to Children's Miracle Network, a non-profit organization dedicated to saving and improving the lives of children by raising funds for children's hospitals.
Miss America 2008 Kirsten Haglund, a national goodwill ambassador for Children's Miracle Network, will serve as honorary spokesperson for Dairy Queen's Miracle Treat Day. Miss America titleholders have been involved with Children's Miracle Network visiting hospitals and helping with fundraising activities since 1989.
Dairy Queen has been a supporter of Children's Miracle Network since 1984, raising more than $70 million during that time.
Dairy Queen will serve up a variety of Blizzard flavor treats during Miracle Treat Day, including Oreo, the featured Blizzard of the Month for August. The Oreo Blizzard debuted in 1985, the Blizzard's inaugural year, and to this day remains the most popular flavor, according to a press release.
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