News

Dairy Queen, Chips Ahoy debut Blizzard partnership

July 29, 2014

To mark the 50th anniversary of the Chips Ahoy! cookie, Dairy Queen has launched the new Chips Ahoy! Blizzard Treat. The new offering has been named the August Blizzard of the Month.

According to a news release, this marks the first time Chips Ahoy! has partnered with a QSR brand. The Blizzard is now available and includes a blend of Chips Ahoy! chocolate chip cookies, chocolate topping, choco chunks and vanilla soft serve ice cream.

The Chips Ahoy! Blizzard Treat is available in four sizes, including the mini, and also can be served in a waffle cone.

"Chocolate chip cookies are a universal fan favorite," Barry Westrum, DQ's EVP of Marketing, said in the release. "We've blended the world's best-selling chocolate chip cookie with our signature soft serve to create an innovative and decadent new Blizzard Treat."