Dairy Queen announced the addition of the KC BBQ Bacon Cheeseburger $5 Buck Lunch to the menu of participating DQ and DQ Grill & Chill restaurants.
January 5, 2016
Dairy Queen announced the addition of the KC BBQ Bacon Cheeseburger $5 Buck Lunch to the menu of participating DQ and DQ Grill & Chill restaurants. The KC BBQ Bacon Cheeseburger $5 Buck Lunch features the DQ system's original cheeseburger topped with Kansas City-style BBQ sauce, American cheese, hickory-smoked bacon, pickles and onion, and is served with fries, a beverage and a sundae, according to a company press release.
"We shouldn't have to shut down our love of barbecue just because the calendar flipped to January. While the grill may be on hold, at DQ restaurants we are celebrating BBQ season," said Barry Westrum, executive vice president of marketing for American Dairy Queen Corporation. "Our $5 Buck Lunch is still the best value in the quick-service industry. For just $5, our fans can become a pit master. The bonus is the flavor that we've packed into the KC BBQ bacon cheeseburger."
The DQ system is also offering a $1 upgrade to the $5 Buck Lunch to replace the sundae with a Blizzard Treat. Back by popular demand, the DQ system has returned the Salted Caramel Truffle Blizzard Treat, the release stated. It is a blend of salty caramel truffles, toffee, cocoa fudge and choco chunks mixed with DQ vanilla soft serve.
"When fans get behind our food, some fun, unexpected and unpredictable and sometimes sweet, stuff happens," said Westrum, who will keynote the Restaurant Franchising & Innovatoin Summmit, March 29-31 in Dallas. "We are kicking off the New Year with mouthwatering flavors, unbeatable value and incredible variety."