News

Dairy Queen introduces Orange Julius fruit smoothies

August 8, 2012

The Dairy Queen system is rolling out Orange Julius Premium Fresh Fruit Smoothies and Julius Originals at all DQ locations in the United States and Canada.

"With an assortment of fruit choices, variety and convenience we will offer in this beverage category, it will be like having a smoothie shop within a DQ restaurant," said Barry Westrum, executive vice president of Marketing for American Dairy Queen Corporation. "This is a perfect addition to our menu for customers who want a healthier quick snack or a treat at any time of the day."

Orange Julius Premium Fruit Smoothies and Julius Originals will be rolled out to more than 4,000 Dairy Queen locations in the U.S. and Canada by November. Currently more than 800 DQ Orange Julius stores in the U.S. and Canada, most of which are mall locations, carry Orange Julius beverages.

"We are looking to shake up not only the $3 billion smoothie category in the U.S. but also our competition," said Westrum. "Just like there is only one DQ brand, there is only one Orange Julius brand."

The Orange Julius Premium Fruit Smoothies are made with real fruit and low-fat yogurt, and are blended fresh upon ordering. The frothy real fruit Julius Originals are also blended fresh. Flavors for both Julius Originals and premium Fruit Smoothies include orange, strawberry, strawberry banana, tripleberry and mango pineapple.

"Adding Orange Julius Premium Fruit Smoothies and Julius Originals to all Dairy Queen locations fits with our strategy to keep our menu fresh and enhances not only our beverage offerings and menu appeal but also our competitive advantage," Westrum added. "There is no substitute for the irresistible and inexplicable taste found in Orange Julius drinks."

International Dairy Queen, Inc. acquired the Orange Julius concept in 1987, but the brand has been around for more than 85 years.

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