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Dairy Queen introduces Tripleberry Brownie

August 1, 2013

The Dairy Queen system is introducing its new Tripleberry Brownie as the featured Blizzard of the Month for August.

The Tripleberry Brownie Blizzard Treat is blended with vanilla soft serve mixed with choco chunks, Tripleberry fruit mix, which includes strawberry, raspberry and blackberry purée, and brownie pieces.

"The flavor profile and texture of our new Tripleberry Brownie Blizzard Treat is what makes it special," said Barry Westrum, executive vice president of Marketing for American Dairy Queen Corporation. "It's an unusual, unique blend of textures and an explosion of flavors that our fans crave, as well as the perfect answer to the dog days of summer."

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