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Dairy Queen signs expansion deal in Guatemala

August 2, 2011

Dairy Queen has signed an agreement with franchisee Grupo Buen Rollo to open 15 locations throughout Guatemala by 2015.

Owned by Berkshire Hathaway, the Dairy Queen system also has 11 locations in the Central American country of Panama.

"The Dairy Queen system is continuing an aggressive expansion of our brand in the international marketplace," said Brad Houser, executive vice president for International Dairy Queen Inc. "We look forward to introducing all of our signature DQ treats in Guatemala that consumers internationally and in the United States have come to enjoy."

The first kiosk Dairy Queen store is scheduled to open in Guatemala City in October 2011. A second in-line store is slated to be open in Guatemala by the end of the year.

Grupo Buen Rollo has developed four successful brands in the foodservice industry throughout the last 12 years, operating more than 60 quick-service, fast casual and fine dining restaurants throughout Central America, Mexico and Colombia.

The Dairy Queen locations in Guatemala will feature the chain's signatures including the Blizzard Treats, soft-serve cones, sundaes, DQ Cakes and MooLatté frozen blended coffee beverages. In addition, a majority of the stores also will introduce Iron Grilled Sandwiches and hot dogs.

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