News
Dairy Queen value menu drives Q1 sales boost
April 14, 2009
MINNEAPOLIS —Dairy Queen has seen a 5 percent same-store sales increase for the first quarter behind the January launch and rollout of its new, everyday Sweet Deals value menu, the company has announced.
Sweet Deals accounted for nearly 10 percent of total sales in March, making it one of the best performing food initiatives in Dairy Queen history.
"As we continue to build our food credentials, we are very encouraged by these first quarter numbers," said Michael Keller, chief brand officer for International Dairy Queen. "Sweet Deals is an important initiative for us and its success suggests that customers have responded well to DQ's first value menu, which is well-suited and well-timed for the challenging economic environment we all are experiencing."
Sweet Deals allows Dairy Queen customers to mix and match nine menu items, choosing two items for $3, three for $4 or four for $5. The menu combines both food and treats and gives customers the opportunity to customize their orders. The menu includes a classic cheeseburger, all-beef hot dog, premium chicken wrap, regular sized French fries and onion rings, side salad, and a small sundae or dipped cone.
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