Dairy Queen® introduces new tween 'dipping' treat
Oreo® Scoopables appeal to kids' cravings.
July 19, 2005
MINNEAPOLIS, July 20 /PRNewswire/-- Satisfying the craving kids have for "dippable" food, Dairy Queen® is introducing a new treat in August for tweens, ages 8 to 12, called Oreo® Scoopables, adding a new twist to two All-American favorites, ice cream and Oreos. An industry leader in developing innovative, classic treats, Dairy Queen has introduced several new products in recent years just for tweens, a market that spends $14 billion annually on snacks. "Oreo Scoopables overwhelmingly passed the taste test with our DQ Crew, national tweens panelists who test new Dairy Queen products created just for them," said Patty Halvorson, director of National/Local Promotions for International Dairy Queen. "Dipping is interactive and fun and that's why kids love it, particularly when it comes to snacks. We've seen estimates that this food category's sales are expected to approach one billion dollars this year." The signature Oreo Scoopables is served in a newly designed split dish, which includes three over-sized Oreo wafers, creamy DQ vanilla soft-serve topped with rainbow sprinkles and for the ultimate dipping delight: sections filled with rich hot fudge and sweet hot caramel. Available at all Dairy Queen and DQ Grill and Chill® restaurants nationwide from August through October, Oreo Scoopables retails for an average price of $3.19. For more information, visit http://www.dairyqueen.com, or http://www.thedqlab.com beginning on August 1.About IDQ:International Dairy Queen (IDQ), which is headquartered in Minneapolis, Minn., develops, licenses and services a system of more than 5,700 Dairy Queen stores in the United States, Canada and other foreign countries, offering dairy desserts, hamburgers, hot dogs and beverages. IDQ is part of the Berkshire Hathaway Inc. family, a company owned by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. In 2001, IDQ launched a new concept called DQ Grill & Chill that blends the best of the Dairy Queen brand's heritage with the most modern innovation in quick service food and design, featuring an all new expanded menu and newly designed restaurant interiors.source:International Dairy QueenWeb Site:http://www.dairyqueen.com http://www.thedqlab.com 
