News

Dairy Queen's August promotion highlights M&Ms

August 1, 2012

The Dairy Queen system's August Blizzard of the Month flavor features a new M&M's Brownie.

The treat includes a combination of M&M's chocolate candy pieces and chewy brownie pieces that are blended with creamy DQ vanilla soft serve and topped with chocolate. The product meets a consumer interest in brownie combinations as well as branded candies.

Through August, Dairy Queen also will feature a Cheeseburger Lovers deal, which is two singles for $3 and two doubles for $4.

"In the DQ system, it's the summer of Blizzard Treats and burgers," said Barry Westrum, executive vice president of Marketing for American Dairy Queen Corporation (ADQ). "We are feeding the consumer need for value, innovation and variety for lunch, dinner, snack time or late night."

Read more about food and beverage introductions.