Food & Beverage

Dairy Queen's menu expansion largest in 2 decades

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March 31, 2022

Dairy Queen has made its biggest menu expansion in 20 years with the addition of its Stackburger creations.

The menu additions include five burgers: Loaded A1, Flamethrower, Bacon Two Cheese Deluxe, Two Cheese Deluxe and the Original Cheeseburger, according to a CNBC report.

The burgers are available with one-third pound double burgers or one-half pound triple burgers, and the menu change is permanent as Dairy Queen looks beyond its dessert-heavy offerings at its DQ Grill & Chill locations, which CNBC says accounts for 73% of the brand's 4,300-plus U.S. units.

"I would say it's one of the first true menu strategies that we've had within the Dairy Queen system in a very, very long time," Troy Bader, International Dairy Queen CEO, told the news outlet.

The Stackburger line has been tested in nearly 100 locations in the U.S. and Canada, where it will also launch, over a 10-month period. The Stackburgers were originally supposed to launch in the fall of 2021 but supply chain issues caused delays. The line soft launched on Feb. 7.