News
Dairy Queen's new online game tied to value meal
March 3, 2009
MINNEAPOLIS — Dairy Queen has unveiled an online game to support its recently introduced Sweet Deals permanent value menu, the company has announced. The game, developed by Minneapolis-based firm space150. is live at DQ.com.
"Creating a game like this engages consumers in an exciting way and connects fans to our brand. We want consumers to view Sweet Deals as both a value proposition and something fun, and this game communicates that," said Tim Hawley, vice president of marketing communications for International Dairy Queen.
The game showcases DQ's value menu foods and treats through a board format which allows users to choose unique value menu combinations (colors) to unlock their deal before time runs out. To measure achievement, the game keeps a tally of combinations and ranks scores accordingly. For additional excitement, there are a series of bonus levels and additional points for special combinations.
Dairy Queen's new Sweet Deals value menu offers more than 20,000 combinations, allowing customers to mix and match nine menu items, choosing two for $3, three for $4 or four for $5. Sweet Deals includes full-portion menu choices, including:
- Dairy Queen cheeseburger
- A classic all-beef hot dog
- The new chicken wrap
- French fries
- Onion rings
- A side salad
- A medium beverage
- A small DQ sundae or cone
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