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Del Taco adds to marketing department
October 23, 2008
LAKE FOREST, Calif. — Fresh Mex chain Del Taco has announced two changes to its marketing team.
John Cappasola is joining the marketing team as vice president of marketing development, a new position at Del Taco. Cappasola will be responsible for planning, testing and executing all marketing programs, including promotions and product introductions, and he will be part of the planning team that develops the marketing calendar. He also will be responsible for field marketing, including supporting the opening of new restaurants, markets and competitive intelligence.
Prior to joining Del Taco, Cappasola spent 16 years with Blockbuster in market sales development, field marketing and in various operational, strategic and concept-development disciplines.
Brian Moriarty has been promoted to senior director of brand marketing and advertising. Moriarty, who has been with Del Taco for more than five years, most recently led field marketing and corporate communications. In his new role, Moriarty will drive Del Taco's strategic planning and execution of the company's advertising and promotions.
Cappasola and Moriarty will report to Sharon Fogg, senior vice president of marketing.
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