News

Del Taco becomes a 'senior' at 55

July 25, 2019

Del Taco's can officially join AARP and proclaim itself a "senior," having turned 55 this year and to mark the momentous birthday, the mostly West Coast brand is using its app to offer patrons 55 days of deals at more than 580 locations U.S. locations. Starting this week, the brand will post a deal a day via its app, including BOGO offers, menu item giveaways and deep discounts, according to a brand spokeswoman.

The brand operates in roughly 15 states today, with most locations in California, Oregon and Washington and more than half corporately owned. Recently, the brand's  Executive Vice President of Strategic Planning Chad Gretzema appeared on the QSRweb podcast to talk about the chain's direction and company culture.