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Del Taco boldly goes after Star Trek Online preview
January 21, 2010
Del Taco has partnered with videogame publisher Atari Inc. in a special promotion allowing fans early access to the highly anticipated online game (MMO) Star Trek Online. Created by acclaimed developers Cryptic Studios, Star Trek Online for PC is set to release on Feb. 2 in North America.
Customers who purchase a Macho-sized drink at Del Taco will receive a free limited-edition Star Trek collector's cup and a free trial of Star Trek Online while supplies last. Each collector's cup will have an individual peel code that can be redeemed for a 48-hour free trial of Star Trek Online. Customers can redeem up to four codes and receive 48-hours of gameplay with each code. As an added bonus, customers that redeem the maximum four codes will receive an extra 48-hours of access to the game for a total of 10 full days.
Consumers who choose to purchase the game after their free trial will receive a free Type-8 Shuttle "pet" add-on for their Starship, available exclusively from Del Taco.
"We're excited to be partnering with Atari and the Star Trek franchise," said John Cappasola, vice president of marketing at Del Taco. "We think our customers are going to enjoy the collectible cups as well as the opportunity to get a free trial of the Star Trek Online game."
In Star Trek Online, the Star Trek universe will appear for the first time on a truly massive scale. In this MMO, players can pioneer their own destiny as captain of a Federation ship or become a Klingon Warlord and expand the Empire to the far reaches of the galaxy. Players will visit iconic locations from the popular Star Trek fiction, travel to unexplored star systems and contact new alien species.
Star Trek Online is a licensed product from CBS Consumer Products.
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