Marketing

Del Taco, Crys P say 'Del Yeah' with latest chicken offerings

Photo: Provided.

March 26, 2021

Del Taco is adding a new addition to its answer to the QSR chicken wars, bringing the total number of crispy chicken items introduced since last July to 11, the brand said in a news release. The latest offering adds smoke and sweetness to its poultry offerings, via its Honey Chipotle BBQ sauce enlivened addition, including a taco and and epic burrito.

The latest LTOs are available in these packages at the chain:

• $1 Honey Chipotle BBQ Crispy Chicken Taco.
• $5 Epic Honey Chipotle BBQ Crispy Chicken & Bacon Burrito.
• $4.49 Honey Chipotle BBQ Bacon Ranch Loaded Fries.
• $4 three-pieceCrispy Chicken & Fries Box.

"Crispy chicken strips and barbecue sauce are a classic combination that Americans love," Del Taco CMO Tim Hackbardt, said in the release. "We added our Del Taco twist to it with sweet honey and a smoky chipotle flavor you won't be able to find in a taco or burrito at any other major Mexican quick-service restaurant brand."

These latest items were inspired by Del Taco's resident crispy chicken super fan and musician Crys P and his latest hit single, "Del Yeah!" being released Monday, March 29 via deltaco.com/crysp_bbq and YouTube.

As part of the launch of the Honey Chipotle BBQ program and in celebration of National Burrito Day on April 1, fans can take advantage of a Buy One Epic Burrito, Get One Free offer via the Del Taco App.

Del Taco, based in Lake Forest, California has 600 restaurants across 16 states.