News

Del Taco enjoys strong Q3 sales growth

October 20, 2016

Del Taco Restaurants is celebrating its twelfth consecutive quarter of positive same store sales boasting a jump of 6.7 percent.

The strong sales follow the Mexican concept's "UnFreshing Believable 2.0" campaign, which launched in June. The campaign highlighted fresh ingredients, introduced "The Del Taco" menu item, implemented new team uniforms and updated the company's current in-store signage.  

On Oct. 27, the concept will introduce its menu platform, called Platos, which features chips, salsa, rice and beans, and an entrée.

"Along with record sales, we're extremely pleased to see our quality and value scores increase significantly, which further demonstrates the success of our Fresh Combined Solutions Strategy and brand refresh," said John Cappasola, executive VP and chief brand officer, in a release.