Operations

Del Taco launches brand refresh, boxes

Photo: Del Taco

May 21, 2025

Del Taco is debuting a bold new brand campaign as well as the launch of its El Big Boxes designed to bring customers value, according to a press release.

Del Taco's brand refresh embraces its California roots.

"Our refreshed look and voice reflect who we are at our core — innovative, authentic and unapologetically different," Sarah McAloon, SVP and chief administration officer, said in the press release. "This rebrand allows us to continue embracing the unique spirit that's always made Del Taco stand out, while delivering unforgettable moments, fresh and delicious Ameri-Mex flavors and even more value to our guests."

Further amplifying the brand's confident and fun "Del Yeah!" attitude is a new commercial series centered around a fictional music group called the Del Yeah's. This fun-loving group will pop into unexpected everyday moments, bringing humor, music and the delightful charm of Del Taco's real bold offerings, further embodying the brand's "Del Yeah" spirit.

The brand's new boxes include:

• $5 Clásico El Big Box: Del Combo Beef and Bean Burrito, Mini Quesadilla, Value Crinkle-Cut Fries and a 16-ounce drink.
• $7 Mex Faves El Big Box: Del Combo Beef and Bean Burrito, Grilled Chicken Taco, Soft Snack Taco, Mini Quesadilla and a 16-ounce drink.
• $9 Ameri-Mex El Big Box: Double Del Cheeseburger, Bean and Cheese Burrito (with choice of red or green sauce), Soft Snack Taco, Value Crinkle-Cut Fries and a 16-ounce drink.

Del Taco was founded in 1964 and has nearly 600 restaurants across 17 states.