Marketing

Del Taco launches brand refresh, EL Big Boxes

Photo courtesy of Del Taco

April 23, 2025

Del Taco is debuting a new brand campaign along with the launch of three new EL Big Boxes.

The new look and feel embraces the brand's California roots while celebrating its spirit, according to a press release.

"Our refreshed look and voice reflect who we are at our core — innovative, authentic and unapologetically different," Sarah McAloon, senior vice president and chief administration officer, said in the release. "This rebrand allows us to continue embracing the unique spirit that's always made Del Taco stand out, while delivering unforgettable moments, fresh and delicious Ameri-Mex flavors and even more value to our guests."

The El Big Boxes include:

• $5 Clásico El Big Box: Del Combo Beef & Bean Burrito, Mini Quesadilla, Value Crinkle-Cut Fries and a 16 ounce drink.
• $7 Mex Faves El Big Box: Del Combo Beef & Bean Burrito, Grilled Chicken Taco, Soft Snack Taco, Mini Quesadilla and a 16 ounce drink.
• $9 Ameri-Mex El Big Box: Double Del Cheeseburger, Bean & Cheese Burrito (with choice of red or green sauce), Soft Snack Taco, Value Crinkle-Cut Fries and a 16 ounce drink.

In addition Del Taco is bringing back a lineup of Mango Pineapple Popper Beverages:

• Mango Pineapple Lemonade Poppers: Sweet mango-flavored popping boba pearls mixed with pineapple flavor and refreshing Minute Maid Zero Sugar Lemonade over ice.
• Mango Pineapple Sprite Poppers: Sweet mango-flavored popping boba pearls mixed with pineapple flavor and refreshing Sprite over ice.
• Mango Pineapple Shake Poppers: Mango-flavored popping boba pearls mixed with pineapple flavor, served with Del Taco's Vanilla Shake.