News

Del Taco launches new franchise development incentive program

July 29, 2014

Del Taco has added a new franchise development incentive programs for 2014, its 50th anniversary year. The company's objective, according to a news release, is to build on record sales at its more than 550 restaurants nationwide.

"This past year has been a historic one for Del Taco in regard to both sales and guest satisfaction metrics," CEO Paul Murphy said in the release. "Our franchisees continue to execute Del Taco's proven system effectively, and we're looking forward to leveraging this success to grow the brand in 2014 and beyond."

For 2014, the company is offering multiple incentives, including one for franchisees opening in a new Del Taco market, and one for minorities and veterans interested in franchise opportunities.

For franchisees who commit to opening up at least five Del Taco restaurants in a new market, the company offers a tiered incentive program. The market is determined by the Del Taco Development Department, and restaurants must be opened within a specified time frame. The incentive includes reduced franchise fees and lower royalties for up to three years.

As a registered brand with VetFran, in association with the International Franchise Association, Del Taco offers veterans and minorities incentives as well. As a nod to the brand's 50th anniversary, when the franchisee enters into a multi-unit development agreement they will receive a 50-percent savings on the initial franchise fee and two years of reduced royalties on their first restaurant, the release said.

The company is also offering the opportunity for franchisees to gain exclusive development territories.