Technology

Del Taco launches rewards app

Provided

September 16, 2021

Del Taco Restaurants, Inc. has introduced a loyalty app, Del Yeah! Rewards in partnership with Cheetah Digital.

The app will offer a reward platform where guests can earn more free food, experiences and level up in the app's tiered system. The Del Yeah! Rewards loyalty program features four tiers that unlock offers, rewards and experiences, which increase along with usage of the app, according to a press release.

"At Del, ensuring our customers leave our restaurants feeling satisfied and appreciated has always been a critical part of who we are as a brand, so it was essential for us to capture this in the design of the new Del Yeah! Rewards app," Erin Levzow, Del Taco's vice president of marketing technology, said in the release. "As with any relationship, the more you put into it, the more you get out, which is exactly the approach we took here. Each time the app is utilized, our guest is investing their hard-earned money and time in Del Taco and for that, we want to thank them by gifting them food and exclusive experiences the more time they spend with us. Alongside personalization, convenience was another major factor that we wanted to touch on, so we've made it easy to meet the guest where they are whether that's delivery through the Del Yeah! Rewards App, in-store, drive-thru and more."

Developed in partnership with customer engagement platform Cheetah Digital, Del Yeah! Rewards enables the brand to unlock its own customer data for the benefit of its guests. The user-friendly app delivers a simplistic interface designed to resonate with each user by delivering unique messages and offers in a way they're most apt to respond to.

Del Taco operates 600 restaurants across 16 states.