Staffing

Del Taco names former hotel exec to top marketing tech job

Erin Levzow, has been named Del Taco vice president, marketing technology. (Photo provided)

September 23, 2020

Del Taco has named Erin Levzow, former Marcus Hotel & Resorts marketing VP, as its vice president of marketing technology. The brand said in a news release that Levzow brings an array of experience in marketing, ordering technology, mobile app, loyalty and rewards experience across industries to the post.

"As the technology space becomes more critical for customer engagement every year, we continue to plan and execute against building competitive and innovative systems for our brand," Del Taco CMO Tim Hackbardt, said in the release. "We are pleased to welcome Erin to the Del Taco team to carry forward our marketing technology efforts. I know her experience shaping successful digital, martech and ecommerce strategies will make a tremendous impact on the ways we engage with our guests and differentiate our fresh food, value and convenience offerings."

Levzow will lead the marketing technology team to develop strategic, integrated programs to drive consumer loyalty and increase visit frequency. She will also be responsible for the Del Taco Mobile App, the customer relationship management approach for the brand, third-party delivery partnerships, digital ordering and other digital initiatives and emerging technology opportunities, the company said.

"Throughout my career, I have enjoyed accelerating a brand's vision through leveraging marketing technology opportunities," Levzow said in the release. "I'm thrilled to join the team and apply my expertise with such an iconic and growing brand like Del Taco."

Levzow's more than 15 years of marketing experience crosses casino gaming, hotels, hospitality and restaurants. She has held senior and executive leadership positions leading marketing, digital, social media, loyalty and e-commerce strategies. Aside from Marcus Hotels, her previous roles include working for Freebirds World Burrito, Wingstop, MGM Resorts International and Palms Casino Resort.