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Del Taco offers 'Big Fat' value with LTO chicken taco
May 17, 2010
Del Taco has introduced its latest a limited-time taco offering, indulgent flatbread offering known as the Big Fat Crispy Chicken Taco.
The Big Fat Crispy Chicken Taco features a crispy, golden chicken strip, lettuce, tomatoes, grated cheddar cheese and a zesty ancho chile sauce on warm flatbread. A tangy ranch-flavored sauce also is available. As part of its ongoing "2-for" promotion, Del Taco will feature two Big Fat Crispy Chicken tacos for only $4.
"The real news with the Big Fat Crispy Chicken Taco is how we've combined flavor and value, in a way that's unique to Del Taco," said John Cappasola, vice president of marketing at Del Taco.
Del Taco's Facebook fans can download a coupon on the "Free Taco" tab at for a free Big Fat Crispy Chicken Taco with any purchase. While there, customers can see the latest episode of Del Taco's multi-platform advertising campaign — The Del Taco Super Special Show. The new episode titled "Gettin' Crispy" features new vignettes such as the Taco Diaries, Del vs. Bell and Sauce Packet Theater.
The Del Taco website prices the new offering at $2.19, but price and participation may vary. The Big Fat Crispy Chicken Taco is available for a limited time only.
Del Taco also is featuring a promotional tie-in to The A-Team action film scheduled to release June 11. The promotion features a free A-Team collector's cup with the purchase of any Macho meal or Macho drink purchase. A-Team wallpapers are available for download on the Del Taco Facebook page under the "A-Team" tab.
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