Operations

Del Taco opens Fresh Flex prototype in Orlando

Provided

January 20, 2022

Del Taco has opened its Fresh Flex prototype at 5260 US Hwy. 192 in Orlando, Florida. The move is part of the brand's "Menu of Venues" strategies, which allows for greater flexibility and scalability for franchisees. The prototype maximizes consumer convenience, improves operational efficiency and delivers an elevated brand and guest experience, according to a press release.

The tech-enabled design includes options such as mobile app and third-party pick-up lockers, double drive-thru lanes with dedicated lanes for mobile orders and delivery providers, and designated parking lot areas for those who want to park and eat on the go. The design utilizes Del Taco's signature green palette and sun logo against contrasting grey and white walls.

"Our new Fresh Flex design is primed to capitalize on opportunities as it allows our franchisees to leverage a variety of real estate options. Now more than ever, a format that allows for flexibility is crucial," Del Taco CEO John Cappasola said in the release. "We have had so much excitement from current and prospective franchisees for Fresh Flex and our Menu of Venues model and I am thrilled that our first Fresh Flex drive-thru only location will be built by a franchisee in 2022."

The company signed nine multi-unit franchise deals in 2021 for 68 restaurants in 10 states.

"We've set our sights on continuing to expand Del Taco's presence throughout the broader Southeast region for several years now and are thrilled with the progress made against that goal through the signing of new talented franchisees," Jeff Little, Del Taco SVP of development, said in the release. "The new Fresh Flex restaurant that just opened is already garnering additional interest from prospective franchisees looking for an innovative brand to add to their portfolio in the fast growth Mexican category."

Del Taco operates approximately 600 restaurants across 16 states.