Operations

Del Taco partners with REEF to expand delivery options

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October 13, 2021

Del Taco Restaurants Inc. has announced a delivery-only partnership with REEF to help expand guest access to the brand.

Through REEF's delivery restaurant model, the collaboration will initially kick off this month by expanding Del Taco's reach to the dense urban Mid City area of Los Angeles, the first of several planned delivery-only locations, according to a press release.

"Our partnership with REEF is an efficient, scalable way to provide even more access and convenience to our loyal Del Taco fan base," John Cappasola, Del Taco CEO, said in the release. "We are excited about this opportunity to leverage REEF's delivery kitchen capability to increase our brand awareness through our rapidly expanding delivery channel."

The REEF partnership is designed to strategically access more guests where there is strong delivery demand, particularly in high density urban areas.

"We are excited to partner with Del Taco to deliver on their mission of expanding brand access," Kenneth Rourke, executive vice president of kitchens and brands at REEF, said in the release. "The growing delivery restaurant model allows Del Taco to scale its business and reach new customers who are looking for a fast delivery of their favorite brands."