STRATEGIC PARTNERS
February 16, 2012
Del Taco has announced its return to the Atlanta market with the opening of its new restaurant in Snellville, Ga., this week.
The new restaurant, located at 1895 Scenic Highway in the Presidential Markets Shopping Center, utilizes the company's new restaurant design with a contemporary color palette, new architectural elements, revamped interior and a salsa bar.
The salsa bar offers customers new flavors with two different types of salsa as well as Del Taco's signature sauces -- Del Inferno, Del Scorcho and Mild sauce.
This location will be open 24 hours and includes a drive-thru.
This is the first of more than 60 restaurants the company plans for the area that will include both company-owned and franchised locations. A second location in Kennesaw, Ga., is scheduled to open in April.
Del Taco previously operated restaurants in the market in a co-branding effort with Mrs. Winner's Chicken and Biscuits in the 1990s.
"For years, our fans have been asking us to return and we're very excited to bring Del Taco back to Atlanta," said Paul Murphy, Del Taco CEO. "We have a legacy of well-established value. With our new look, we maintain our value heritage while adding emphasis to the quality, freshness and great care we put into our food preparation every day in all of our Del Taco restaurants."
Del Taco has more than 530 restaurants in 17 states.
Read more about franchising and growth.
