News

Delphi becomes largest provider of QSR drive-thru technology

July 4, 2011

Delphi Display Systems Inc., a provider of quick-service restaurant drive-thru order confirmation display technology, has acquired the assets of Fire and Safety Electronics Inc./Phase Research, the supplier of Fast Track 2+2 drive-thru timing systems. The transaction was finalized July 1.

With each company having more than 20,000 customer installations around the world, this acquisition makes Delphi the single largest provider of drive-thru technology to the QSR market.

Delphi Display Systems, founded in 1995, develops and manufactures rugged outdoor digital signage, including order confirmation systems used by drive-thru restaurants throughout the world.

Phase Research, established in 1985, has been a provider of drive-thru lane timing systems for much of its history.

With the acquisition of Fast Track, Delphi can now provide a turnkey solution of order confirmation system displays, digital menu boards and timing systems to make it easy for restaurants to obtain their drive-thru technology needs from a single supplier.

"Delphi is focused on providing our customers with solutions that improve efficiency and profitability in dynamic drive-thru environments. We are excited to add the industry's most robust timers as part of our new product lineup, enabling Delphi to provide a comprehensive solution for improving drive-thru operations," said Ken Neeld, president and CEO of Delphi Display Systems. "With this acquisition, we will leverage the intellectual property of both companies to continue to drive innovation for our customers while providing them a commitment to superior customer care."

Delphi has been working for several years to integrate Fast Track 2+2 timers into its Insight RPM real-time performance metrics platform. The acquisition enables Delphi to bundle order confirmation and drive-thru timing capability as a standard feature of the Insight RPM product line. The integrated solution offers aggregated drive-thru sales and speed-of-service data, system monitoring, alerting and robust transaction level reporting.

All aspects of the business operations to support Fast Track products will be quickly integrated into Delphi's organization ensuring there is a consistent and non-interrupted supply of products, service and support to its customer base.