Technology

Divine app opens to everyone, bans AI content, partners with Taco Bell

Photo: Divine

August 19, 2026

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Divine, the 6-second looping video app with a mission to put creative power back in human hands, will launch Thursday, Aug. 20, according to a press release. It also has announced Taco Bell as its first b rand collaboration as part of Taco Bell's latest Decades campaign.

Taco Bell fans will receive early access to join Divine by using the code TACO-BELL to create an account, ahead of the public launch this Thursday. Looking ahead, Divine's aim is for brands to contribute creatively to the communities they enter, rather than interrupting them with conventional advertising.

The Divine app, which bans AI-generated content in the app, has launched with new creator tools, a growing community and first steps toward commercialization, the company said in the press release. The launch follows nearly nine months of development and community-building.

Created by Rabble, a member of Twitter's founding team, Divine aims to reinvent a social media landscape shaped by black-box algorithms, remove the pressure on creators to optimize for engagement, and eliminate the growing volume of AI-generated content. Its approach is deliberately different: give people the freedom to create for each other, not for an algorithm.

This philosophy is already influencing the vibrant content and communities emerging on Divine. Creators are developing original memes, setting weekly creative challenges and forming their own groups, including the self-named "Late Night Insomniacs Club."

"By stripping away the pressure to create content that gets picked up by an ad algorithm, we've uncovered what it is that people actually want to create," Rabble, co-founder and CEO of Divine, said in the press release. "That's the magic of Divine. People are making loops fueled by an original idea and their desire to share with others, not because a recommendation engine is making them guess what will perform. We are starting a movement to make social media feel creative, joyful and human again."

Divine has recently expanded its creative toolkit with features that include Stop Motion animation, "Inspired By", creator tipping, Divine Kids and Divine Greenlight, giving creators more ways to make, discover and build on the work of others.

"As a technologist and online safety researcher, I spend a lot of time thinking about how the design of technology shapes what people do, how they relate to one another, and ultimately what kinds of communities emerge," Liz Sweigart, co-founder of Divine, added in the press release. "We've focused on making Divine more creative, collaborative, and human by giving people more ways to make, respond, and participate vs. only consuming what an algorithm puts in front of them."