STRATEGIC PARTNERS
January 9, 2011
Beautiful Brands International (BBI) has signed an agreement with Emirates Associated Business Group (EABG) to open nearly 100 Dixie Cream Donut Company restaurants in Iraq, United Arab Emirates, Jordan, Syria and Qatar.
The first store from this agreement is set to open by June of 2011. This will make Dixie Cream Donuts only the second American restaurant brand to enter the new Iraq.
This marks the second international agreement BBI has inked for Dixie Cream since joining forces in 2009. The first was signed in October for development in Egypt.
Additionally, EABG has plans to develop BBI's Camille's Sidewalk Cafe, Rex's Chicken, and FreshBerry further into the Middle East, including portions of Iraq.
“This development deal marks a huge milestone for BBI internationally," said David Rutkauskas, founder, president and CEO of BBI. “Our growth strategy puts the Middle East at the center of our overseas expansion and will open new opportunities for BBI to grow and develop.”
Founded in 1929, the Dixie Cream Donut Co. has become famous for a unique donut recipe that blends the finest ingredients for a tender yet flaky taste. Dixie Cream Donuts was bought by Daylight Donut Flour Company in 2005, which then joined with BBI in 2009 to franchise and market the brand worldwide.
“Partnering with EABG is a huge step forward to our expansion plans and growing our worldwide operations,” said Rutkauskas. “Dixie Cream’s one-of-a-kind model will translate well across the Middle East and will allow us to share our brand of excellence with millions of new customers who love delicious donuts and deli-style sandwiches.”
Dixie Cream Donut Co. is one of 12 concepts marketed and developed by BBI, including Camille’s Sidewalk Café, FreshBerry Frozen Yogurt Cafe, Rex’s Chicken, Caz’s Chowhouse, Greenz Salads, Top That! Pizza, Smallcakes Cupcakery, Blazing Onion Burger Company, In the Raw-Sushi, and Le Beau Rouleau Crepes and Croissants.
