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DJs square off in McDonald's new online, live Flavor Battle
September 7, 2009
McDonald's has launched a new, national premier DJ competition, the McDonald's Flavor Battle, giving consumers an opportunity to vote for the DJs' old school, new school and R&B mixes, and a chance to win big prizes.
During the McDonald's Flavor Battle three national DJs will battle it out online at McDonald's 365Black.com, Sept. 7 - Nov. 22. Each DJ will represent a McDonald's famous burger:
- Los Angeles-based DJ Spinderella, of legendary '80s hip-hop fame, represents the Big Mac
- Bryan Michael Cox, Grammy Award-winning songwriter and producer out of Houston and Atlanta, represents the Double Quarter Pounder with Cheese
- Miami-based DJ Irie, the official DJ for the pro-basketball team Miami Heat and for actor and R&B artist Jamie Foxx, represents the Angus Third Pounder
Voters at 365Black.com can enter the McDonald's Flavor Battle sweepstakes for a prize package, including a trip to Atlanta for the Sprite Step Off National Finals in January 2010.
Sprite Step Off, local DJ live competition
The Sprite Step Off is a national collegiate step team competition hitting campuses nationwide September through November, with the finals in Atlanta in January. The 32-ounce soft drink cups at participating McDonald's restaurants include a coupon for $5 off the admission price to Sprite Step Off events.
The Flavor Battle also includes local DJ competitions tied to Sprite Step Off events in 25 metropolitan areas, which will pit 90 emerging and established DJs during the live Sprite Step Off events.
Competing step teams at the Sprite Step Off also will engage in community service activities in the cities where they compete as part of the Sprite Step Off Service Challenge. Additionally, Ronald McDonald House Charities and McDonald's will host college students at Ronald McDonald Houses across the country to help achieve the Sprite Step Off Service Challenge national goal of 1.5 million service hours.
More information about the McDonald's Flavor Battle, entry forms and official rules, is available at www.365Black.com. Information about the Sprite Step Off and a list of cities hosting the live events is available at www.spritestepoff.com.
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