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Domino's AI pizza checker boosts customer quality scores 15% a month in

July 15, 2019

Domino's Australia said its AI/machine learning order accuracy tool — the so-called "DOM Pizza Checker" — is turning in some pretty amazing results, just one month after it was first introduced this year and the rest of the Domino's system is watching closely. 

This weekend, Domino's Australia reported that its Pizza Checker worked to boost product quality scores from customers of its Australian and New Zealand stores an eye-opening 15% for the first 13 million pies the tool scanned for order fulfillment accuracy. 

The kitchen-based AI tool checks whether finished pizzas contain all of the customer's requested ingredients and none of the ones that weren't specified by scanning each pie before its cut in the kitchen, as we told you in May. The AI-based tool is the result of a two-year development process under the Israeli-based, Dragontail Systems. 

Now, Domino's Australia told Pizza Marketplace that for the first time in the pizza industry, customers will get a real-time image of their pizza before it's cut, boxed and hustled out the door to make sure its up to expectations. In fact, the company said that customers will now have complete visibility over their meal from moment they order, including everything from where it is in the making process, to what it looks like coming out of the oven and whether it passed the quality test. 

The tool is comprised of a smart scanner above each store's "cut bench," which uses advanced machine learning, artificial intelligence and sensor technology to make a real-time assessment as to whether a pizza is quality approved - based on pizza type, correct toppings and even distribution.

"There is currently no quick service restaurant in the world that can assure customers their order has passed a quality test and send them an actual image of the meal they will receive," Domino's Australia and New Zealand CEO Nick Knight said in a release about the tool. 

"When we first announced the concept, people questioned whether the technology would work. One month since our national launch and we're really pleased with the results; but we want to keep improving, because we're hungry to be better."

Customers can see their pizzas rolling through production in the two nations' stores via a Live Pizza Tracker page online and are notified whether it passed the quality test or is being remade. Over the month since the tool launched in Australia and New Zealand, the brand was even able to identify 10 stores that produced the average product quality scores across Australia including Tura Beach and Armidale East in New South Wales, Chinchilla and Wyalla in Queensland, Drouin and Echuca in Victoria, Northam and Kalamunda in Western Australia, Renmark in South Australia and Sorell in Tasmania. 

When asked whether the technology is being considered for use elsewhere in the Domino's system globally, corporate spokesman, Tim McIntyre said, "None that we know of," adding that, "Australia is the pioneer here. Many markets, including the U.S., are watching this closely."

Photo: Provided