News

Doritos Locos Tacos now permanent on Taco Bell Canada menu

January 14, 2014

Taco Bell Canada this week announced that the Doritos Locos Tacos will be added to the menu permanently. The offering was first introduced to the Canadian market in August.

"Although Doritos Locos Tacos were only supposed to be in Canada for a limited time, Taco Bell Canada fans loved them so much, we had to take action to make DLT a permanent menu item," Veronica Castillo, marketing manager, Taco Bell Canada, said in a news release.

The menu item was brought to the system in partnership with PepsiCo Foods Canada, parent company of Doritos.

"As Canada's favorite brand of flavored tortilla chip, we had a hunch that the Doritos Locos Tacos could be a real winner," said Jason McDonell, VP, CMO, PepsiCo Foods Canada. "Doritos fans and Taco Bell customers in Canada blew us away with their appetite for this bold taco experience. We are thrilled to see this collaboration with Taco Bell Canada become a permanent one."

Read more about menu promotions.