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DQ creates Oreo Blizzard Cookie for retail
May 27, 2010
As part of the 25th birthday of the Blizzard Treat, Dairy Queen and Kraft Foods' Oreo have partnered to launch a Limited Edition Oreo Blizzard Cookie now available nationally in grocery stores and retailers. This is the first time the frozen treat category leader has collaborated with a packaged goods brand to present an Oreo Blizzard flavor product.
"Oreo Blizzard is our number one selling Blizzard Treat, so this cookie flavor is a natural extension of our brand," said Michael Keller, chief brand officer for International Dairy Queen Inc. "With the combination of two premier tastes, we hope Oreo Blizzard Cookies will delight people as much as our Blizzard Treats do."
The Oreo Blizzard Cookie, available for a limited time, is a combination of Oreo Blizzard Treat-flavored crème blended with crunchy Oreo cookie pieces sandwiched between two dark chocolate Oreo wafers. Each Oreo Blizzard Cookie package has a link and special code for consumers to download coupons for DQ Blizzard Treats.
The suggested retail price of the Oreo Blizzard Cookie package is $3.29. Prices may vary.
Kraft Foods also is title sponsor of Dairy Queen's custom-designed Blizzard mobile, on a 25-market tour throughout the United States and Canada as part of Blizzard's 25th birthday celebration. The body of the Blizzardmobile is shaped like the 25th birthday cup topped with an Oreo Blizzard Treat. At stops in each city, free new Mini Oreo Blizzard Treats are distributed from the Blizzardmobile. The Minis are about half the size of a small 12-ounce Blizzard Treat and will be available in DQ restaurants in August.
"This is a big year for us with all of the initiatives surrounding the 25th birthday of the Blizzard and the 70th anniversary of our brand," Keller said. "With Kraft Foods and Oreo, we continue to delight and excite our customers in our restaurants and in communities across the country."
Dairy Queen offers online tracking of Blizzardmobile stops on its Facebook page through photos, videos and blog posts. In addition, Dairy Queen is hosting several other activities online including photo and video contests.
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