News
DQ intros all-beef hot dogs
June 11, 2007
MINNEAPOLIS—Dairy Queen is beefing up its food menu with the addition of All American, all new, all-beef hot dogs beginning in July at all Dairy Queen/Brazier and DQ Grill & Chill locations nationwide.
"Summer is the prime time for us to introduce a new hot dog," said Michael Keller, chief brand officer for International Dairy Queen. "Our research indicates high consumer preference for a high quality, all-beef dog. And with this new menu addition, we are now the number one purveyor of all-beef hot dogs in the U.S."
The average price of the new DQ all-beef hot dog is $2.00. Customers can then choose to add one of several traditional, regional or upscale toppings and condiments.
Also in July, DQ will feature Kit Kat as its Blizzard of the Month. The Kit Kat Blizzard is a mix of Kit Kat candy bar pieces blended with chocolate and DQ vanilla soft serve. The average price of the Kit Kat Blizzard is $2.75 for the 12 oz., $3.20 for the 16 oz. and $3.65 for the 21 oz.
Related Media
Subscribe
Get the latest news and resources from QSR Web.
