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Drive-thru survey bags McDonald's
For the second year in a row, Chick-fil-A finished atop trade magazine QSR's annual "Best Drive-Thru In America" rankings.
September 29, 2003
DES MOINES (Dow Jones/AP)— McDonald's (MCD) launched its "I'm Lovin' It" marketing campaign Monday, but it's doubtful the company is saying that about a survey of drive-thru service. For the second year in a row, Chick-fil-A finished atop trade magazine QSR's annual "Best Drive-Thru In America" rankings. QSR hired an independent market-research firm, g3ACT, which visited restaurants across the United States between April 1 and June 15. In all, 25 fast-food chains were studied.McDonald's, despite a recent push to improve service, tumbled to 12th from fourth. The big burger chain ran into problems in order accuracy, QSR said. In that category, McDonald's fell to 19th from ninth last year. Filling orders incorrectly also hurt Wendy's International, which dropped to 17th from second in that competition. Wendy's remained the speed king, though, taking an average of just one minute, 56 seconds to fill an order. That was 30 seconds faster than its nearest competitor and nearly 11 seconds under its average time last year. McDonald's shaved six seconds off its surveyed time, to 2:36, and came in fifth.The top 10 overall rankings this year, with last year's in parentheses: 1. Chick-fil-A (1), 2. Taco Bell (3), 3. Wendy's (2), 4. Burger King (5), 5. El Pollo Loco (13), 5. Jack In The Box (10), 7. Taco John's (20), 8. Arby's (6), 9. KFC (19) and 10. Checkers Drive-In Restaurants (8).
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