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DT Research, Wowcard deploy digital signage at Philippine QSRs
November 18, 2008
HONG KONG — DT Research Inc., which develops information appliances for vertical markets, and Wowcard Inc., a service provider to restaurants, tourist attractions, casinos, hotels and medical institutions in the Philippines, have announced that Jollibee and Chowking, two of the most popular fast-food chains in the Philippines, have deployed the WebDT Signage System at their Subic Bay Freeport locations.
Commissioned by the Subic Bay Tourism Department, the digital signs serve as information terminals for local and international tourists and business travelers. Using the WebDT Signage System, the restaurants are able to remotely manage content on multiple signs offering up-to-the-minute advertising and tourism information.
Both Jollibee and Chowking use the WebDT Signage System to broadcast local travel information to visitors, including details on scenic spots, weather, news, international and local affairs, conventions and concerts. When not used as tourist and business information terminals, the signs showcase Jollibee and Chowking's own food and product promotions or serve as an advertising medium for national and international businesses.
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