Marketing

Dunkin', Bark release batch of dog toys

Photo: Dunkin'

September 18, 2024

Bark (makers of Bark Box) and Dunkin' have released a fresh batch of dog toys. Together, Bark and Dunkin' have raised more than $10 million for the Dunkin' Joy in Childhood Foundation since launching their partnership in 2020, according to a press release.

• Toys include:
  Dunkin' Signature Latte Toy: A fluff-packed squeaker toy with crazy crinkle and a tuggable t-shirt rope for dogs available with a $15 donation.
• Dunkin' Snackin' Bacon Dog Toy: A multi-part toy with two squeakers available with a $13 donation.
• Dunkin' Pumpkin Donut Dog Toy: Features a hidden surprise toy inside — a pumpkin pie-scented Super Chewer donut made with natural rubber, for dogs who play tough, available with a $15 donation.
• Dunkin' Mocha Latte Dog Toy: For dogs into more traditional coffee flavors, this toy features crazy crinkle, a tuggable t-shirt rope and a surprise toy inside, available with a $15 donation.

Donations benefit the Joy in Childhood Foundation's impact programs that provide joy to kids battling hunger or illness, including the Dogs for Joy program. Dogs for Joy was introduced in 2018 to bring full-time facility dogs to children's hospitals, where the dogs serve as a source of happiness for pediatric patients.

"We're excited to continue our Dunkin' and Joy in Childhood Foundation partnership for the fifth year in a row and create more custom dog toys inspired by Dunkin's iconic brand that support a good cause," Dave Stangle, VP of brand marketing at BARK, said in the press release. "This collaboration allows us to connect with more dogs and dog parents by tapping into daily rituals many people bring their dog on, like coffee runs. For the first time, dogs can join in on the pumpkin spice fandom we see towards the end of every summer and get their pumpkin spice fix, just like humans."

Mollie Collum, director of the Dunkin' Joy in Childhood Foundation, said: "While Dunkin' guests are fueling up for the day, they can also share the pumpkin spice fun with their dogs by picking up the new, seasonal BARK toy, knowing their donation helps support children in need. Together with BARK, we've raised more than $10 million to bring joy to kids facing hunger and illness. This latest collection will expand our reach and deepen the nationwide impact of our foundation's programs."

Dunkin' operates more than 13,700 restaurants in nearly 40 global markets.