News
Dunkin' Brands marks 15,000th store milestone
June 14, 2009
CANTON, Mass. — Dunkin' Brands, parent company of Dunkin' Donuts and Baskin-Robbins, has officially opened its 15,000th store worldwide in Raleigh, N.C. To honor the milestone, the company is thanking customers for more than 60 years of support with special celebrations in select cities throughout the world.
To commemorate the opening of the 15,000th store, Dunkin' Brands CEO Nigel Travis, president and chief brand officer Will Kussell and Baskin-Robbins chief brand officer Srinivas Kumar will serve customers donuts, coffee and soft-serve ice cream for the special price of 15 cents today at 3:00 p.m. Eastern time at the Dunkin' Donuts and Baskin-Robbins Express located at 8170 Glenwood Ave. in Raleigh.
The News & Observer (Raleigh, N.C.) reports that the Express location will serve Baskin-Robbins new soft-serve ice cream rather than its traditional hard ice cream. Dunkin' Brands CEO Nigel Travis said the Raleigh store is a test for the new concept and the opportunity to boost afternoon sales with ice cream. Baskin-Robbins hard-scoop ice cream is available by the quart or in ice cream cakes.
Opening day promotions
The company also will announce a donation to support Homes for Our Troops, a national, non-profit organization that is building a specially adapted home for a severely injured veteran in Fayetteville, N.C.
Dunkin' Brands will also donate 1,500 pounds of Dunkin' Donuts coffee to Give2TheTroops, a national non-profit organization that sends care packages to deployed troops.
As part of the ceremony at the 15,000th store, NASCAR Sprint Cup driver Greg Biffle and NC State head football coach Tom O'Brien also will be on hand to personally serve customers, beginning at approximately 3:15 p.m. Eastern time. Biffle will surprise two lucky customers — one each at the counter and drive-thru — with 15 months' worth of coffee and ice cream.
The very first U.S. Dunkin' Donuts store at 543 Southern Artery in Quincy, Mass., will commemorate the occasion by selling coffee and donuts for 15 cents from 3 to 5 p.m. At the same time, the new Baskin-Robbins Café 31 at Patriot Place in Foxborough, Mass., will offer soft-serve ice cream cones for 15 cents from 3 to 5 p.m.
A total of 15 Dunkin' Donuts and Baskin-Robbins stores opening on June 15 in eight countries will celebrate this milestone with special offers beginning at 3 p.m. local time. In addition to the Raleigh store, other stores include:
- Dunkin' Donuts at 19 Hickey Drive in Stonington, Conn.
- Dunkin' Donuts at 371 East Butler Pike in Ambler, Pa.
- Baskin-Robbins at Westfield Main Place in Santa Ana, Calif.
- Dunkin' Donuts at 5051 Wissahickon Ave. in Philadelphia
- Dunkin' Donuts at 1403 Cedar Crest Blvd. in Allentown, Pa.
International locations opening on June 15 include Dunkin' Donuts stores in UAE, Saudi Arabia and Oman and Baskin-Robbins stores in Bogota, Columbia; Jakarta, Indonesia; Shanghai, China and St. Petersburg, Russia.
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