News

Dunkin' Brands names marketing strategy VP, forms team

February 4, 2020

Dunkin' Brands has promoted its former chief of staff and director of corporate sttrategy to vice president, marketing strategy, U.S., according to a news release. Jill McVicar Nelson has been with the company for more than six years, according to a news release, most often in strategic roles. 

In her new position, Nelson will lead a newly reorganized team responsible for brand marketing and planning as well as value and pricing strategies. 

"We are combining our strategic, go-to-market functions into one team in order to accelerate the growth of Dunkin' U.S. through a more integrated marketing approach. … " said Dave Hoffmann, Dunkin' Brands CEO, in the release. 

"Jill has been intimately involved in the creation and execution of our Blueprint for Growth, the multi-year plan to transform the Dunkin' U.S. business. She has consistently demonstrated a deep knowledge of the business, sound strategic vision, and has built strong relationships throughout the organization and franchisee community."

Nelson has served on the business analytics finance team, as well as her strategic roles. With 21,000 outlets, Dunkin' Brands Group is based in Canton, Massachusetts.