Dunkin' CEO shares brand-revamp story

July 23, 2008

Boston Herald: Dunkin Brands Inc. chief executive Jon Luther gave advice for surviving the economic downturn and shared the story of the chain's brand transformation as the keynote speaker for an Entrepreneur Organization gathering in Boston.

Today, the 14,000 Dunkin' Donuts and Baskin Robbins stores in 44 countries generate $6.6 billion in sales each year.