News
Dunkin' creates VP consumer engagement position
September 16, 2008
CANTON, Mass. — Dunkin' Donuts has announced that Cynthia Ashworth has joined the company's marketing team in the newly created position of vice president, consumer engagement.
Ashworth will be responsible for all Dunkin' Donuts' consumer messaging, including advertising, media, interactive marketing and in-store retail. Ashworth will report to Frances Allen, Dunkin' Donuts brand marketing officer.
Ashworth joins Dunkin' Donuts with more than 15 years experience, most recently as the senior vice president of marketing for the Oxygen Network, where she was responsible for all consumer and business-to-business marketing. Prior to Oxygen, Ashworth spent eight years with the advertising agency, Kirshenbaum Bond + Partners, where she led the account management department. She previously served as a partner and account director with JWT.
Ashworth received her MBA at the University of Virginia and her undergraduate degree from the University of Toronto.
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