Food & Beverage

Dunkin' debuts macchiato, interactive gameplay

Provided

October 12, 2021

Dunkin' has launched its latest offering, the Peanut Butter Cup Macchiato. The drink combines the flavoring of a peanut butter cup with Dunkin's signature espresso, according to a press release.

Dunkin' customers can win prizes, starting Oct. 13 through Halloween, from the comfort of their own phone once per day. Dunkin' has created an augmented reality door at www.dunkindoor.com, where fans can hold up their mobile device in their space and "ring the bell." Once the virtual door opens through their screen, they could instantly win $1,000 or a Dunkin' eGift Card.

"Halloween is always a fearfully fun holiday at Dunkin'. This year we are going all-in for the occasion, celebrating our Halloween enthusiasts with not only the sweetest new Peanut Butter Cup Macchiato, but also a special scary sweepstakes offering up to $1,000 per day through a virtual trick-or-treating experience," Anh-Dao Kefor, director of integrated marketing at Dunkin', said in the release.