Marketing

Dunkin' device helps customers 'get a grip'

Photo: Provided

August 21, 2020

Dunkin' is giving its customers a way to get a grip during the challenges of this pandemic, thanks to its partnership with PopSockets, which makes knobby expandable cell phone grips. The two companies created Dunkin's PopThirst cup sleeves, which have doughnut- and coffee-themes, a news release said.

The sleeves are made to hold beverages and control temperatures. The limited-edition Dunkin' item is part of PopSockets' 'Poptivism' charitable program, with 50% of sales going to the Dunkin' Joy in Childhood Foundation to support health and hunger relief for kids in underserved communities.

Dunkin' customers can choose from two PopThirst bundles, including one with a strawberry-frosted doughnut PopTop and a second in an iced coffee-theme. PopThirst bundles retail for $20 and can be purchased on PopSockets website, at least until they're gone.

The Dunkin' Joy in Childhood Foundation has granted more than $26 million since 2006 and will grant $5 million this year. Part of the Foundation's 2020 giving was centered around COVID-19 relief for families affected by the crisis. Since March, the Foundation has provided $1.25 million in emergency grants to hunger relief and health organizations, given free coffee and breakfast treats to 20,000 healthcare workers, started a first-of-its-kind healthcare worker trauma relief program, Hero Recharge.