News

Dunkin’ Donuts adds Spanish Twitter handle, dabbles in delivery

June 6, 2014

Dunkin’ Donuts launched a new Spanish Twitter handle Thursday, @DunkinLatino. The Boston Globe reported its first tweet: “La comunidad hispana es muy importante para Dunkin’ Donuts,” and said the account is a way for the brand to connect with the largest and fastest growing demographic in the U.S.

Dunkin’s director of multicultural marketing, Xavier Turpin, called Latinos the growth engine of America, and said they drink more coffee and make more QSR visits than any other demographic in the U.S.

Donuts delivered

Also this week, a Dunkin’ Donuts location in the Boston area has hooked up with Foodler, a food delivery service app, to bring coffee, donuts and breakfast sandwiches to the people.

According to CBS’ Boston affiliate, the delivery hours are 7 a.m. to 2 p.m. on weekdays, and 8 a.m. to 2 p.m. on weekends. There is a $6.99 delivery fee, and orders must be at least $20.