May 17, 2012
Dunkin' Donuts has announced the results of its most recent Brand Advisory Council (BAC) election which selects franchisees from across the country to provide advice and counsel on topics ranging from marketing strategies and menu innovation to technology and training needs for the company's 7,000 U.S. franchise locations.
The elected members representing five regions serve a two-year term and are selected by their peers to represent the entire franchise community's strategic guidance, feedback, ideas and requests. The Brand Advisory Council attends regular meetings with the Dunkin' Brands senior leadership team at the company's corporate headquarters in Canton, Mass.
The 2012-2013 BAC voted franchisee Clayton Turnbull of Roxbury, Mass., to the position of BAC co-chair. Nigel Travis, Dunkin' Brands CEO and Dunkin' Donuts president, serves as the other BAC co-chair. The following representatives were elected by their fellow franchisees from a slate of candidates from their respective regions:
"The Dunkin' Donuts Brand Advisory Council plays a critical role in providing senior management with thoughtful and valuable advice and the franchisee's perspective necessary to drive a drive a healthy business and maintain a strong brand," Travis said. "This is a strong group of dedicated franchisee leaders who, on a volunteer basis, take time away from their businesses to represent their fellow franchisees."
The Dunkin' Donuts Franchise Advisory Council system has been in place for more than three decades and represents all of the nearly 1,200 Dunkin' Donuts franchisees operating in 36 states across the country. BAC members also serve on subcommittees that include Restaurant Excellence, Marketing and Manufacturing.
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