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Dunkin' Donuts built to last, VP says
March 11, 2009
MSNBC: Dunkin' Donuts vice president of franchising said that the brand is a stable, built-to-last concept that people look for in tough times. Lynette McKee, a certified franchise executive and vice president of franchising for Dunkin' Brands Inc., said that the company's value positioning, brand awareness and innovative menu give the company resiliency as well.
McKee also said the company, No. 36 in Entrepreneur's 2009 Franchise 500, provides practical solutions for franchisees, ranging from site selection and development processes to ongoing new product training.
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