News

Dunkin' Donuts calls all 'go-getters' to launch new value menu

April 3, 2018

If there is a theme for QSR this year, it might be value offerings, which explains why Dunkin' Donuts adding less expensive menu items. The brand's new Dunkin' Go2s, for example, allows customers to choose two of Dunkin's three most-popular breakfast sandwiches at bargain prices, a news release said. And it's launching a contest to draw attention to the deals.  
Value menu offerings include:  

• $2 for two Egg & Cheese Wake-up Wraps.
• $3 for two Egg & Cheese Breakfast Sandwiches on English muffins.  
• $5 for two Egg, Cheese & Bacon Breakfast Sandwiches on croissants. 

"Dunkin' Go2s is focused on delivering more choices and great value for our most popular go-to breakfast sandwiches," CMO Tony Weisman, said in the release.

To get the word out about the value menu, the brand has launched a contest celebrating "go-getters" across America. The competition, which starts April 9 and runs through the end of the month, gives customers the chance to win by sharing how they work hard to succeed each day or how they live the life of a true "go-getter." 

Each week fans will be asked to nominate themselves as the ultimate go-getter in groups like their offices, communities and within the gig economy. The descriptions will be focused on Instagram with special hashtags. 

The brand will pick three go-getters to receive a customized trophy in honor of his or her drive and ambition to succeed, along with a gift card to share a Go2 breakfast sandwich with their friends/loved ones. The contest is aimed at the 18-and-over crowd and runs through April 30