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Dunkin' Donuts celebrates 60 years
February 8, 2010
Dunkin' Donuts, founded in 1950, is celebrating 60 years of providing coffee, donuts and baked goods by kicking off a year's worth of activities.
The company's "birthDDay" celebrations start with the return of the "Create Dunkin's Next Donut" contest Feb. 8. For the second year in a row, Dunkin' Donuts is inviting donut lovers to channel their imagination and love for donuts for the chance to win $12,000 and have their personal donut creation sold at participating Dunkin' Donuts restaurants nationwide. Last year, the grand-prize winning donut "Toffee for Your Coffee" was chosen from among 130,000 entries submitted online for the inaugural contest.
Beginning today through March 8, visitors towww.DunkinDonuts.com/donutcan create their own virtual donut masterpiece from a variety of donut flavors, shapes, toppings and fillings. New interactive elements have been added to the contest Web site, providing entrants more options to save their creations and share their tasty treats with friends and family.
A dozen finalists will be chosen by a panel of Dunkin' Donuts judges to travel to Dunkin' Donuts University, the worldwide training center for the company in Massachusetts, this spring for a bake-off facilitated by Dunkin' executive chef Stan Frankenthaler. JetBlue has signed on to be the official airline of the "Create Dunkin's Next Donut" contest and will offer free airfare to contest finalists flying out of JetBlue cities to the bake-off.
The public also will be invited to vote for their favorite finalist online beginning April 19. The grand prize winner/creator of "Create Dunkin's Next Donut" contest will be unveiled on National Donut Day, June 4.
Other events for the brand's birthday include:
- Dunkin' Donuts will host birthday celebrations at the original store located in Quincy, Mass., and at nearly 60 new restaurants that are scheduled to open over the next several weeks in 10 countries, including the United States, China, Chile and Germany.
- The company has created a full line of Dunkin' Donuts commemorative retro packaging that incorporates a new 'Happy 60th BirthDDay!' logo and historical brand logos.
- Beginning in March, the company will offer a selection of vintage-themed T-shirts and retro Dunkin' Donuts cards atwww.DunkinDonuts.comand at participating restaurants while supplies last.
"Dunkin' Donuts' 60th birthday is an opportunity for us to honor our heritage and commitment to menu innovation — both of which have made us the beloved brand that we are today," said John Costello, chief global customer and marketing officer at Dunkin' Brands. "As we commemorate 60 years of serving the country's best-tasting coffee and baked goods, we look forward to celebrating our birthday with our loyal guests who make us a part of their everyday routine."
99-cent iced lattes
In unrelated news, Dunkin' Donuts operators in the New York Tri-State area have announced the return of their popular 99-cent latte special.Small lattes will be available for 99 cents at participating Dunkin' Donuts locations throughout the New York Tri-State area for a limited time. The 99-cent lattes are available in all flavor varieties, including the new White Chocolate Latte, and can be purchased either hot or iced.
The new White Chocolate Latte, one of several new "Chocolate Lovers" offerings, is available throughout February at participating Dunkin' Donuts restaurants.
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