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Dunkin Donuts debuts $100M ad campaign
January 4, 2009
CANTON, Mass. — Dunkin' Donuts has unveiled a new $100 million integrated advertising campaign featuring its new theme for 2009: "You Kin' Do It!" Created by Boston-based Hill Holliday, Dunkin' Donuts' newest iteration of the popular "America Runs on Dunkin'" campaign i sdesigned to offer encouragement and a spirit of fun during these challenging times.
With "Kin' Do" literally part of the Dunkin' Donuts name, the new campaign cheers on the everyday people who keep America running by reminding them they can take on any task: you kin' make it through the workday, you kin' shovel out that driveway, you kin' pass that exam, you kin' finish that paperwork.
The "You Kin' Do It" national campaign breaks Jan. 5 with three television spots airing during network prime time and national cable programming. Expected to run throughout 2009, the campaign also will include radio, print, online and outdoor advertising, in addition to in-store point-of-purchase, special events, sports marketing and other online marketing initiatives.
The "You Kin' Do It" campaign will feature Dunkin' Donuts' core products of coffee and donuts and other baked goods, as well as the brand's DDSMART menu of better-for-you foods and beverages.
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