June 28, 2018
Dunkin' Donuts is betting that a sweet version of the French fry will take U.S. customers by storm, launching Donut Fries July 2 as an LTO following a successful test of the menu item.
"There was a strong consumer response towards bringing Donut Fries to all Americans during the initial test, and we are excited to make this unique donut treat available nationwide this summer," Dunkin' Donuts U.S. CMO Tony Weisman said in a company press release.
The fries, made from croissant-style dough tossed in cinnamon sugar, come in an order of five for $2 when customers place any other order.
The chain is also ushering in a new chocolate coconutty doughnut with coconut cream filling and chocolate frosting with shortbread cookie crumbles, as well as a shark bit doughnut with white icing and shark-shaped sprinkles.
The chain has also added to the menu a brown sugar cold brew coffee made with brown sugar syrup.